I'm sorry, but all the stuff I'm hearing recently on bullying in schools, etc just makes me sick. Bullies are not, by nature, reasonable people. Treating them like misunderstood, rational beings is as illogical as thier own actions. You know what stops bullying? Standing up and letting them know you won't take it any more. If they can't keep picking on you without resistance, they'll move on to easier targets. Once all easy targets are gone, they aren't able to be a bully anymore.
Personally, I think this video should be mandatory viewing for all students (and administrators).
Before you ask, no, I was not a victim of bullying. I was lucky to be both one of the biggest kids in the class and blessed with the "I don't care what other people think" attitude.